To learn about the privacy of your medical information and your privacy rights when you receive services at our facility, please visit the Surgicare of Hawai?i Notice of Privacy Practices.
What Information About Me Is Collected and Stored?
We collect two basic types of information from you: (1) personally identifiable information (“PII”) and (2) non- personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name, contact information (e.g., email address, postal address, telephone number), payment information (e.g., credit/debit card information), medical record number, and photographs in which you may be recognized. Non-PII includes information that does not personally identify you. Non-PII includes, among other things, information about your use of the Sites, such as your IP address, device identifiers, general location information, and demographic data.
Personally Identifiable Information As a general matter, you can browse the Sites without submitting your PII to us. However, there are a number of circumstances in which you may supply us with your PII. The following lists the most common ways in which we may collect your PII:
- Registration for an account or creating a profile
- Request for information or other assistance
- Sign up to receive e-mail offers or newsletters
- Any other place on the Sites where you knowingly volunteer information
Non-Personally Identifiable Information As stated above, we also collect non-PII when users interact with the Sites. Non-PII does not personally identify you. Generally, we collect and store the following categories of non- PII:
- Device information used to access the Sites. This may include IP address, unique device identifiers, browser type, browser language, and other information.
- Usage information about interaction with the Sites. This includes a history of the pages viewed or advertisements clicked on, or other information used to customize the Sites.
- Additional use data such as time and date of access, software crash reports, session identification number, and referring website addresses.
- Aggregate data regarding the use of the Sites.
- Demographic data such as age, gender, and five-digit ZIP code.
- User search terms and search results.
Collection of Your Location Information You may provide us information which may disclose your general location. Certain content may be directed to you as a result of the collection of this data.
Collection of Information From Other Sources We also may collect information about you that we may receive from other sources or from our offline interactions with you to, among other things, enable us to verify, update information contained in our records and to better customize Sites for you.
We may also use web beacons or other technologies. A web beacon is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission.
We may partner with third party advertising companies who may utilize cookies, web beacons or other technologies to provide advertisements about our services or programs that may be of interest to you. These third parties may use these technologies to collect information about you when you use the Sites. They may collect information about your online activities over time and across different online services. They may use this information to provide you with interest-based advertising or other targeted content. They may use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond these Sites. Such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. For information about how we share your personal information with service providers, please see “How Do We Use Your Information” below.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your personally and non-personally identifiable information in the following ways:
General Uses The following general uses:
- Provide content and our services
- Communicate about your account and send information about features and enhancements
- Communicate about changes to our policies
- Send offers or promotions for our services or special events
- Provide advertising including advertising based on users’ activity on the Sites or activity on third-party websites
- Optimize or improve our services and operations
- Detect, investigate, and prevent activities that may violate our policies or be illegal
- Perform statistical, demographic, and marketing analyses of users of the Sites
Combination of Your Personally Identifiable Information We may use the information from one portion of the Sites on other portions of Sites, and we may combine information gathered from multiple portions of the Sites into a single record. We may also use or combine information that we collect offline or we collect or receive from third-party sources to enhance, expand, and check the accuracy of your records.
Who Do We Provide Your Information To?
We may disclose your PII collected on the Sites to our agents, affiliates, partners, and other third parties as described below.
Third-Party Agents We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to: hosting, website design, content management, technical integration, marketing, analytics, and payment processing. These entities may have access to PII if needed to perform their functions.
Law Enforcement, Legal Process, and Emergency Situations We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, or (c) act to protect the personal safety of us, users of the Sites or the public.
Use of Non-Personally Identifiable Information We may disclose your non-PII in any other manner that we deem appropriate. Among other things, we will disclose non-PII to third parties to help us determine how people use parts of the Sites and how we can improve our Sites. We will also disclose non-PII to our service providers and other third parties about how our users collectively use the Sites.
What Steps Are Taken to Keep Personally Identifiable Information Secure?
We are concerned about ensuring the security of your PII and take certain security measures, such as the encryption of certain transmissions, to help protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
Your Obligations to Keep Your Access Rights Secure
You promise to: (a) provide true, accurate, current and complete information about yourself as prompted by our Sites and (b) maintain and promptly update your information to keep it true, accurate, current and complete. If you create an account through the Site, you are solely responsible for the security and confidentiality of your username and password and you are solely responsible for any and all activities that occur under your account.
Accessing and Correcting Your Information
If you have an account with Surgicare of Hawai?i or the Site(s), you may review and change your information by logging into your account and editing your profile. You will not be permitted to examine the PII of any other person or entity and may be required to provide us with PII to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete PII if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
Surgicare of Hawai?i | 500 Ala Moana Boulevard, Suite No. 1-B, Honolulu, HI 96813