SURGICARE of HAWAI?I’S WEBSITE PRIVACY POLICY Effective: November 1, 2018
Surgicare of Hawai‘i (“Surgicare of Hawai?i”, “we,” “us,” “our”) is committed to letting you know how we will collect and use your personally identifiable information. This privacy policy is applicable to all of Surgicare of Hawai?i’s websites that link to this policy and the mobile applications published or distributed by Surgicare of Hawai?i (the “Sites”). We have established this Website Privacy Policy to let you know the kinds of information we may gather, why we gather your information, what we use your information for, when we might disclose your information, and how you can manage your information on our Sites.
To learn about the privacy of your medical information and your privacy rights when you receive services at our facility, please visit the Surgicare of Hawai?i Notice of Privacy Practices.
This Website Privacy Policy does not apply to information that you may submit to us offline, or to third-party websites and mobile applications that may be linked to on the Sites. We are not responsible for the actions and privacy policies of these third-party websites and applications.
By visiting our Sites, you are accepting the practices described in this Website Privacy Policy. If you do not agree to the terms of this Website Privacy Policy, please do not use the Sites. We reserve the right to modify the terms of this Website Privacy Policy from time to time without notice. Your continued use of our Sites following the posting of changes will mean you accept those changes.
If you have any questions about this Website Privacy Policy, you should contact us by email at [email protected].
What Information About Me Is Collected and Stored?
We collect two basic types of information from you: (1) personally identifiable information (“PII”) and (2) non- personally identifiable information (“non-PII”). PII is any information that you supply to us that can individually identify you. PII includes, among other things, your name, contact information (e.g., email address, postal address, telephone number), payment information (e.g., credit/debit card information), medical record number, and photographs in which you may be recognized. Non-PII includes information that does not personally identify you. Non-PII includes, among other things, information about your use of the Sites, such as your IP address, device identifiers, general location information, and demographic data.
Personally Identifiable Information As a general matter, you can browse the Sites without submitting your PII to us. However, there are a number of circumstances in which you may supply us with your PII. The following lists the most common ways in which we may collect your PII:
- Registration for an account or creating a profile
- Request for information or other assistance
- Sign up to receive e-mail offers or newsletters
- Any other place on the Sites where you knowingly volunteer information
Non-Personally Identifiable Information As stated above, we also collect non-PII when users interact with the Sites. Non-PII does not personally identify you. Generally, we collect and store the following categories of non- PII:
- Device information used to access the Sites. This may include IP address, unique device identifiers, browser type, browser language, and other information.
- Usage information about interaction with the Sites. This includes a history of the pages viewed or advertisements clicked on, or other information used to customize the Sites.
- Additional use data such as time and date of access, software crash reports, session identification number, and referring website addresses.
- Aggregate data regarding the use of the Sites.
- Demographic data such as age, gender, and five-digit ZIP code.
- User search terms and search results.
Collection of Your Location Information You may provide us information which may disclose your general location. Certain content may be directed to you as a result of the collection of this data.
Collection of Information From Other Sources We also may collect information about you that we may receive from other sources or from our offline interactions with you to, among other things, enable us to verify, update information contained in our records and to better customize Sites for you.
Use of Cookies, Web Beacons and Other Technologies Like many websites, we use “cookies,” which are small text files that are stored on your computer or equipment when you visit certain online pages that record your preferences and actions. We use cookies to track use of our Sites and exposure to our online advertisements. We may also use cookies to monitor traffic, improve the Sites, and make it easier to use and more relevant. Most web browsers automatically accept cookies but, if you prefer, you can usually modify your browser setting to disable or reject cookies. If you delete your cookies or if you set your browser to decline cookies, some features of the Sites may not work or may not work as designed.
We may also use web beacons or other technologies. A web beacon is an invisible graphic on a web page that is programmed to collect non-PII about your use of a given website. We do not share or provide PII we may collect through such web beacons, such as names, e-mail addresses and phone numbers without your express permission.
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), that uses cookies or other tracking technologies to help us analyze how users interact with and use the Sites, compile reports on activity, and provide other services related to the Sites’ activity and usage. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.
We may partner with third party advertising companies who may utilize cookies, web beacons or other technologies to provide advertisements about our services or programs that may be of interest to you. These third parties may use these technologies to collect information about you when you use the Sites. They may collect information about your online activities over time and across different online services. They may use this information to provide you with interest-based advertising or other targeted content. They may use persistent identifiers to anonymously track your Internet usage across other websites in their networks beyond these Sites. Such third parties may, with sufficient data from other sources, be able to personally identify you, unknown to us. For information about how we share your personal information with service providers, please see “How Do We Use Your Information” below.
To learn more about the use of this information or to choose not to have this information used by our third-party advertising partners by opting out, please visit the Network Advertising Initiative at www.networkadvertising.org/choices/ and the Digital Advertising Alliance at www.aboutads.info/choices/. Your browser or device may include “Do Not Track” functionality. Surgicare of Hawai‘i’s information collection and disclosure practices, and the choices that we provide, will continue to operate as described in this Website Privacy Policy, whether or not a Do Not Track signal is received.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your personally and non-personally identifiable information in the following ways:
General Uses The following general uses:
- Provide content and our services
- Communicate about your account and send information about features and enhancements
- Communicate about changes to our policies
- Send offers or promotions for our services or special events
- Provide advertising including advertising based on users’ activity on the Sites or activity on third-party websites
- Optimize or improve our services and operations
- Detect, investigate, and prevent activities that may violate our policies or be illegal
- Perform statistical, demographic, and marketing analyses of users of the Sites
Combination of Your Personally Identifiable Information We may use the information from one portion of the Sites on other portions of Sites, and we may combine information gathered from multiple portions of the Sites into a single record. We may also use or combine information that we collect offline or we collect or receive from third-party sources to enhance, expand, and check the accuracy of your records.
Who Do We Provide Your Information To?
We may disclose your PII collected on the Sites to our agents, affiliates, partners, and other third parties as described below.
Third-Party Agents We have third-party agents, subsidiaries, affiliates and service providers that perform functions on our behalf, including, but not limited to: hosting, website design, content management, technical integration, marketing, analytics, and payment processing. These entities may have access to PII if needed to perform their functions.
Assignment We may change our ownership or organization while providing the Sites. We may also sell certain assets associated with the Sites. In such event, we may transfer some or all of your information to an entity acquiring all or part of our assets or to another entity with which we have merged. Under such circumstances, we would request the acquiring party to follow the practices described in this Website Privacy Policy. Nevertheless, we cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Website Privacy Policy.
Law Enforcement, Legal Process, and Emergency Situations We may also use or disclose PII if required to do so by law or on the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, or (c) act to protect the personal safety of us, users of the Sites or the public.
Use of Non-Personally Identifiable Information We may disclose your non-PII in any other manner that we deem appropriate. Among other things, we will disclose non-PII to third parties to help us determine how people use parts of the Sites and how we can improve our Sites. We will also disclose non-PII to our service providers and other third parties about how our users collectively use the Sites.
What Steps Are Taken to Keep Personally Identifiable Information Secure?
We are concerned about ensuring the security of your PII and take certain security measures, such as the encryption of certain transmissions, to help protect such information. Please understand, however, that while we try our best to safeguard your PII once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
Your Obligations to Keep Your Access Rights Secure
You promise to: (a) provide true, accurate, current and complete information about yourself as prompted by our Sites and (b) maintain and promptly update your information to keep it true, accurate, current and complete. If you create an account through the Site, you are solely responsible for the security and confidentiality of your username and password and you are solely responsible for any and all activities that occur under your account.
Governing Law
These Sites are published in the United States and are governed by and construed in accordance with the laws of the State of Hawaii without giving effect to any principles of conflicts of law. By using our Sites you agree that any legal action or proceeding between you and Surgicare of Hawai?i related to this Website Privacy Notice shall be brought exclusively in a court of competent jurisdiction located in Honolulu, Hawaii and you agree to submit to the personal and exclusive jurisdiction of such courts. Our Sites directed to individuals located in Hawaii, United States and our policies are directed at compliance with those laws. If you are uncertain whether this Website Privacy Policy conflicts with the applicable local privacy laws where you are located, you should not submit your PII to Surgicare of Hawai?i.
Accessing and Correcting Your Information
If you have an account with Surgicare of Hawai?i or the Site(s), you may review and change your information by logging into your account and editing your profile. You will not be permitted to examine the PII of any other person or entity and may be required to provide us with PII to verify your identity prior to accessing any records containing information about you. We may not accommodate a request to change or delete PII if we believe doing so would violate any law or legal requirement, or cause the information to be incorrect.
Surgicare of Hawai?i | 500 Ala Moana Boulevard, Suite No. 1-B, Honolulu, HI 96813